Canada’s Best In-Store Brand Is Gourmet Quality For Less | Refresh Financial

Official blog of Refresh Financial

Canada’s Best In-Store Brand Is Gourmet Quality For Less


With a new study suggesting 'nearly one-quarter of Canadians are worried about how to pay for groceries', we thought now would be the perfect time to look into ways to save money at the grocery store.

So today we're talking to you about in-store brands. You know the ones - like those yellow No-Name products all over Superstore, or Safeway Select, Western Family, etc. When we buy them, we usually do so because they are relatively the same thing as a brand name product, but for slightly less. We’re doing it to save money, and by doing so, we more or less accept that we will be getting less quality.

Perhaps They're Not So Bad?

Picture yourself at Walmart. You need a snack for the road and you’re eyeing the Pringles. Perhaps salt and vinegar is your favourite flavour. You see the Pringle’s salt and vinegar flavour right there, and just as you’re about to grab it, you see Walmart brand, Great Quality’s version of salt and vinegar chips in a cardboard tube. It’s a dollar less. You think, why not?

Sure, you’ve saved yourself a buck and that’s awesome. You are a money-wise savings machine, you clever spender, you. Big bonus points in the financial fitness category.

But you and I both know how this is going to turn out, don’t we? We do. A few hours later, you’ll be on the road feeling snackish and your brain is anticipating the flavour, crunch and texture of your favourite chips in the world. You reach for that white tube, pop the lid and slowly lift the first chip to your mouth. You’re ready for that familiar flavour. You bite down, and your body recoils, taking all your willpower not to spit it out all over your fresh-cleaned car.

There is nothing, save for the shape, that this little morsel of food has in common with a salt and vinegar pringle. You can’t bring yourself to eat any more, and the tube of foodish-shaped drywall chunks is headed for the trash.

In-store brands are not known for their quality, or their decadent gourmet taste. In-store brands serve one purpose and one purpose only: to save money.

With One Exception

What if I told you, though, that there is one in-store brand that doesn’t sacrifice quality and still costs less? What if I told you that in-store brand often tastes better and delivers more quality per bite than the gourmet brands that cost twice as much? What if I told you, you could save and buy the best tasting option… at the same time?

Well, you can. There is an in-store brand like this at Great Canadian Superstore and it’s called President’s Choice. This brand could be referred to as both the in-store brand you opt for to get great savings, and the gourmet choice. President’s Choice doesn’t cut corners on flavour, or texture, or fresh, Canadian ingredients. No matter what product you buy, and from what department, the President’s Choice option is often better than the more expensive products on the shelves.

For instance, head on over to the frozen dessert section in the bakery. Grab yourself some of the different President’s Choice cheesecake options. These are so good, you’ll have to double your time at the gym tomorrow. Try their frozen butter chicken lunches - while any frozen lunch pales in comparison to the fresh-made version straight from the stove, the President’s Choice frozen butter chicken blows any of the other frozen Indian entrees out of the water. President’s choice sausages and frozen hamburger patties are always juicy and flavourful. The cereals, oatmeal and muffin mixes are a great way to start the day. Whatever President’s Choice products you buy, you will notice, they never, ever skimp on quality. Every bite just feels like they put every effort into making it taste just as good as it possibly could.

Now, The Best Part

It's called the Blue Menu. This is the line of products from President’s Choice that is lower calorie, lower fat, and overall better for you. It helps when you’re counting calories because the products taste just as good as their less healthy counterparts.

Whether you’re looking to eat healthier or not, though, President’s Choice should be your choice for saving money while not sacrificing quality. Sure, this sounds like a sponsored post, but this is anything but. This is just a President’s Choice fan looking to pass on the savings to fellow Canadians.

What is your favourite in-store brand? Let us know in the comments!

Leave a Reply

Your email address will not be published. Required fields are marked *


14 − = 7

    What Canadians are saying about Refresh

    I would like to thank Refresh Financial for helping me get out of a bad spot. I never thought it was possible and almost gave up on things and then I saw Refresh Financial and and gave it a try. At first I was unsure of things but to see my credit score now makes me a believer in this program.

    – Aaron A

    “It hasn’t even been a year yet, possibly only 6-7 months, and my TransUnion score has gone up over 100 points. That was only the tip of the iceberg as recently I was able to get a consolidation loan from my bank that allowed me to move forward and make things easier for me. Talk about second chances!”

    – Angelica M

    “I am now in a position where I am able to obtain credit (just bought a brand-new car and refinanced my mortgage for a fantastic rate) and it took little to no time at all. I would 100% recommend Refresh to anyone looking to rebuild credit with as little hassle as possible.”

    – Cathy M

    “I had not heard of a company doing such a thing before someone suggested it to me and it made sense. I am not very good at saving money and Refresh Financial helped me. I have dealt with them for years now and never had a problem. The customer service is excellent and fast.”

    – Chris C

    Refresh helped me regain credit following a nasty divorce, which left me with a very poor rating. They were able to remarkably help me go from a 480 to a 600 score, in just over a year. Thank you Refresh!”

    – Deb K

    I have watched my credit score jump since being with Refresh and I have already recommended it to friends and family. Thank you for helping me build my credit faster for my future and my children’s future :)”

    – Heather T

    At first I was skeptical because I wasn’t getting funds upfront and had to make payments when I really needed the money. I’ve been in the program a year now and have noticed my credit has improved drastically!”

    – Irene L

    I have been a client of Refresh Financial for approximately 3 years. Since being a client they have improved my credit immensely. Definitely recommend this company to anybody that needs help re-establishing credit.”

    – Jason I

    “I recommend this program to anyone having credit issues. At the end of the agreement, your money is refunded to you. There were times I found myself short on cash and Refresh, with permission, used a portion of my money to clear up my arrears.”

    – Margaret L

    “I would like to thank Refresh Financial for their professionalism, great customer service and for helping get back to a better financial situation. I have always been treated with the utmost respect.”

    – Martine B

    Refresh Financial is an amazing program to help people get back on their feet. I was rock bottom with nowhere to turn. My credit was beyond poor. I would recommend them to anyone. If I can do it surely anyone else can.”

    – Matthew S

    “Great company to deal with for rebuilding credit, very simple process to get started. Good service if you ever have questions.”

    – Mike L

    This business truly cares about its clients. The customer service is always quick to return calls or emails. Their online portal functions very well so as a customer you are always updated as you progress with your loan.

    – Phil J

    “Refresh Financial has made us more aware of how to take care of our financial situation and be more responsible, and making payments on time is rewarding in the end for credit. Thank You sincerely.”

    – Rocky M.

    “Refresh financial is great!!! They boosted my credit score, helped me save money and helped my husband and I buy our house;) I was not only a number to them, they stayed in touch and helped me out along the way. Answered all my questions and concerns.”

    – Sara B

    “Refresh Financial had been exceptionally good to me! I’ve just been out on medical leave and they have accommodated me with my payments without hesitation!! I was in a really bad spot with my credit and they have helped me to try and correct it!! Bravo!”

    – Shannon B

    This company has been nothing but fantastic. They have gone above and beyond to help me. This program has given me the relief and peace of mind I need. I would certainly go back to them and give them names of people who could use this.”

    – Shirley K

    The financial services products are excellent for new immigrants, low-income earners and small business owners. Loans, savings and credit building all in one solution is a perfect fit to help with financial goals and stability.”

    – Soraya H

    “After successfully going through a credit rebuilding loan, I was able to use my built-up equity to purchase a newer vehicle and I have since been approved through a financial institution for a loan.”

    – Tanya W

    “I made some poor credit choices when I turned 18 and have always had this lingering thought of how am I ever going to better my score. Since being with Refresh I have realized that I took the right step towards bettering my future.”

    – Taylor B

    I’m so excited I’ve joined refresh! I’ve already seen a huge increase on my credit after the first month! The staff are a delight and make this so easy to understand. I strongly recommend Refresh Financial even if you have good credit this will give you a boost and you’re saving money with the reverse loan!”

    – Wayne B